Tosterup and Carlsberg gives the consumer full control
During 2014 Tosteup and Carlsberg signed a contract which means that Tosterup is its only provider of barley malt to their premium lager beer Eriksberg. It is the first beer in Sweden were the end consumer knows exactly were the ingredients comes from.
The sort of barley malt we use is carefully chosen with Carlsberg and this year we been growing Laurette, which has shown excellent quality in both the malting and brewery process.
Through this collaboration we have an ambition to transform the concept of locally produced within the Swedish beer segment. The consumer is now able to not only know that the barley malt is grown in Sweden, but even more specifically from the fruitful soil from Tosterup located in the beautiful landscape of Österlen.